Now, Google PageRank has been updated again in November's week.The last update took place in August 2012, and the one before that on May 2012.
What does PageRank do?
As
most of you might already know, PageRank is Google's(google seo expert) way of assigning
a grade to a website from 1 to 10. Google rates itself at PR 9, so
that drops the ceiling somewhat. And for blogs with little or no
investment (such as this one), the maximum PR achieved yet is 6.
Blogs such as TechCrunch, Mashable, Search Engine Land etc are
corporate websites, run by an organization. They have multiple
authors, as well as marketers and managers who manage and promote the
website at the back-end - all of which requires investment. So for a
low-investment blog, the target should be 6.
As
to the question of what PR actually does, well it's just a way of
rating websites. Website with a high PR get crawled and indexed more
frequently. For example, a PR 7 website might get crawled several
times in a minute, whereas a PR 4 or 5 website might be crawled just
once per minute.
PR
is also one of the factors advertisers look for in a blog, but is by
no means the ONLY factor. There are a lot of other factors they look
at first.
What should your priority be?
As mentioned earlier, PR is just ONE of the factors advertisers look for in a blog. But there are other more important factors as well. The first thing they look for is your readership, i.e. whether you have an active community of followers who participate on your blog. Then comes social media fan following, and even though such stats could be inflated (by buying likes), it is the activity about your blog that counts.
Next comes traffic stats, and Alexa ranking. Advertisers look for how many people visit a site daily, and Alexa is a good stats provider. And this is what we've been concentrating on, instead of PR.
